Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.
— Albert Einstein
There is no secret to success but being persistent. And success is just the result of perseverance. In fact, it is fair to say that perseverance can be either the easiest or hardest thing one can do. The reason why I say it is easy is because one can do it only if he has the will, while regarding it as a hardest thing is because there are only few people can stick to it.
So is advertising promotion. Promotion is a gradual process and it takes long to go instead of going to success overnight. Mike, a salesman in Haixu—a stainless steel decorative ball manufacturer, told me that he can get consultant about stainless steel sphere from target customers almost every day. And I said “it is because you do a good job in product promotion which exerts a good impact and targeting right to our potential customers. The work sounds pretty simple but the results of the promotion may differ from person to person.
Product promotion doesn’t mean advertising randomly. Instead, we should, firstly, make product positioning, and use the suitable way to promoted based on the positioning. And then keep on doing deeply. And we can try every method that can bring positive effect to our promotion. We can even create an unique feature for our promotion which can attract our target customers fast and accurately.
Finally, the way of promotion should be changed with the development of science and technology and we need to summarize regularly for doing better work. It is long and arduous work which I hope that everyone pays attention to it and can make a good result.